Thursday, 19 May 2011

Strategic Planning for Website Promotion and Internet Marketing

By Jessy Rider
Search Engine Optimization is the need for every website or online business. To increase number of visitors or to multiply revenue earnings, people need to promote their website. Website promotion doesn’t mean spending lot of money on buying links or banner space on other websites. You need to develop a strategic website optimization and promotion plan to get maximum benefits. The best thing is that, it will not cost you a fortune.

A perfect website promotion campaign works on four basic levels:

Internal Optimization of Website

For instant boost in search engine rankings of website, it has to be well optimized on structural level. If a website is not designed and developed in search engine friendly manner, it will not get indexed by search engines easily. There are several constraints from Search Engine Optimization point of view which should be taken care at the time of designing and development of website. Some don’ts for Search Engines Friendly websites are as follows:

1. Heavy web pages with graphics and videos (it takes time in loading)

2. Use of Frames (Search Engine Spiders cannot crawl through Frame pages)

3. Images without ALT tag (it reduces the chance of getting indexed for required keywords)

4. Flash Content (Flash is unreadable for Search Engine Crawlers, so contents inside a flash movie will not be readable by search Engine)

5. Pages without META Tags (Meta Tags are essential for Search Engine spiders)

Creation of Relevant Keyword Rich Contents for Website

Content based indexing is an essential phenomenon of every search engines. Keyword rich contents on website always help in easy and regular indexing of web pages. Therefore, in order to get listed on top ranks in major search engines a website need relevant keyword rich content.

Contents with perfect saturation of keywords can drastically push up your ranking in all major search engines. However, in order to sustain in top ranking of search engine a website need to update its contents regularly.

Website’s Placement in Search Engines

Once a search engine friendly website equipped with keyword rich contents is ready, we can start its promotion. Initial promotion includes submission of website to all popular search engines and web directories.

Usually all search engine maintains a directory of website in specific niche, they crawl through all the web directories for this task. So, if your website is listed in prestigious high PR web directories like DMOZ, your chances of getting indexed are more.

Creating Awareness about Website’s Existence

You need to create awareness in order to attract visitors and customers to your website. The perfect way to create awareness about your newly launched website or recently introduced products is blogging and participating in forums. Yes, it really helps. A blog can be the best supporting element for website. You can post latest news and information about products and services offered by your website. It will also act as a platform to interact with your existing or potential customers.

One most important technique of creating awareness is submitting keyword rich articles supporting your niche. It will create supporting links as well as contents for your website, adding more prospects for top ranking of your websites.

Nowadays, the demand for SEO and Internet Marketing services has increased. There are several companies offering best SEO and SEM services. It can be the best way, if you are new in Internet Marketing or just ventured here to reap the enormous benefits of Ecommerce and not aware with the techniques and tools of SEO and Internet Marketing.

1 comment:

  1. Your post really helped me to understand about this. It has great details and yet it is easy to understand.That's what i was looking for. I will definitely share it with others.Thanks for sharing.
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